Brief: To create awareness, educate and inform the public about sex trafficking of young women and children in Singapore and around the region, and to communicate the message that sex trafficking of people is cruel, unacceptable and illegal.

Click to watch film

Silver – EFFIE 2011

3 Shortlists – Cannes 2011

Bronze – Spikes

SABRE Global Award for Blogger outreach

Brief: How can Flip Video cameras, the leading shoot and share HD camcorder in the United States, standout in various markets around the world?

Click to view campaign synopsis video.

Everything was produced in-house.

THE SOLUTION
We created a series of interactive ‘positive’ art installations.

THE RESULTS
A total of 63,000 people were exposed to the installations. The campiagn was also covered by the national newspaper and TV.

Finalist – Cannes 2010 

Film/ Internet Film – Bronze
New Director/ Viral Films – Bronze

Promotional videos for the Singapore Digital Film Awards 2010

“The essence of storytelling requires no special effects or complex computer graphics. All it needs is a basic thought and an open mind. Here, we’ve simply put together a piece with the help of an everyday tool: computer folders.”

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EFFIE 2010

Internet Products & Services – Bronze

Click for Press Release

Brief: 
To create an integrated Interactive Advertising and Marketing Campaign for
eBay.com.sg targeted at the youth

Campaign Deliverables:
Micro site, Web Banners, E.D.Ms, Viral Marketing

Strategy: Click 

ASH is an anti-smoking charity dedicated to reducing the capacity of British American Tobacco (BAT). BAT is holding their annual general meeting at the FULLERTON HOTEL in Singapore.

Brief:

Create ambient advertising and guerrilla activity/stunt that will cause embarrassments to BAT and its shareholders outside the venue. Also, come upwith ideas that will attract the public’s attention and result in PR-able media for ASH – Think of the coverage in the papers.

Strategy:

Let Singapore know the annual  tobacco related death toll here through a shock movement. The Chinese Funeral.

Click to view campaign details

Wordofmouse is an anonymous web platform for people who are affected by Smoking, Alcohol, Drug abuse, Money (Debt/Gambling/Credit Card), Violence (Domestic/Bully/Cyber), Pedophilia and other uncategorized issues to submit their problems and experiences with the aforementioned issues.

Those who are not directly affected by the above mentioned issues do have a part to play in this project as well by replying to the issues posted. They can reply with advice, similar personal experiences or just a kind word.

Click to view campaign details

Click to enlarge

Click to enlarge

Creatives: Naresh Kumar, Suhaimi Saadan and Keshav Bhat

Art Direction: Naresh Kumar and Suhaimi Saadan

Graphic  Designer: Keshav Bhat

Creatives:Naresh Kumar, Suhaimi Sadaan and Keshav Bhat

Art Direction:Naresh Kumar and Suhaimi Sadaan

for UNIFEM’s new privilege card programme. The card gives members 8% discount at major retailers. Of which 3% goes to UNIFEM.

The coupons are to be used on a weekly basis . As the coupons get used, the issues on the other side lessen as well.

Designed for easy storage in purses and wallets. These are attached to major women’s publications and can also to be distributed by hand.

A collaboration with Malcolm.

Dulcolax is a laxative.

Creatives:Naresh Kumar, Suhaimi Sadaan, Farizal Akramhan and David Stevanov

Click to enlarge image.

The big idea is to use an interactive game to boost sales of slow selling items or if none, the lower priced items. And also to inject some fun into the diners’ mealtime and get strangers to connect with each other in a fun way.

This game is played like how we play Pong. You use a slider to get the bouncing ball to break the “brick walls”. The prize is in the middle. The prize starts with a packet of small fries. And for each stage a higher prized item is set as the prize.

Up to 4 players can play at once. The players have to work together to bounce the balls off each other. At the same time trying to get the most points. The player with the most points gets the prize for that stage and he can than decide whether he wants to claim it or gamble it to go to the next stage.

The 3 lowest scoring players get booted out and the winner for that stage gets to more on if he chooses to. Upon entering the next stage, new players can enter to challenge him for that stage. Since the winner gambled an item to get to that stage and the new players did not. The winner is given a head start with extra points.

Players buy credits to play the game through a credit item. The credit item is the low priced or slow selling item. If they lose that stage they need to buy another credit through purchasing that item again.

The game will be on a live screen inside the BK stores. And users control it via wifi. Upon a purchase of a credit, users get a unique code printed on their receipt. They SMS this number to download the application that will function as the controller for the game.

The automated download system will register the user the 1st time and for subsequent credits bought and sent, it will just register the credit and not download the app again.

Once the app is downloaded, the user can start the game. The controls are only keypad buttons 4 and 6. 4 to move left and 6 to move right. If you are the player controlling the sliders on the left and right then just tilt your phone and the 4 and 6 move top to bottom.

Instructions on game play and game rules will be on the tray.

http://www.nareshnaresh.com/

http://www.plastikxp.blogspot.com/