Winning entry to the Cannes Young Lions film competition
Brief: To create awareness, educate and inform the public about sex trafficking of young women and children in Singapore and around the region, and to communicate the message that sex trafficking of people is cruel, unacceptable and illegal.
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1 Gold / 1 Bronze / 4 Finalists – Digital Media Awards 2011
Silver – EFFIE 2011
3 Shortlists – Cannes 2011
Bronze – Spikes
SABRE Global Award for Blogger outreach
Brief: How can Flip Video cameras, the leading shoot and share HD camcorder in the United States, standout in various markets around the world?
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Weekly content videos for the channel.
Everything was produced in-house.
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THE BRIEF
As part of the Mental Well-being Campaign, we were tasked by our client, the Health Promotion Board, to create a campaign to help remind people to adopt an optimistic view towards life. The challenge was to create something that would inspire people and get them to talk about it.
THE SOLUTION
We created a series of interactive ‘positive’ art installations.
THE RESULTS
A total of 63,000 people were exposed to the installations. The campiagn was also covered by the national newspaper and TV.
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Adfest 2010
Film/ Internet Film – Bronze
New Director/ Viral Films – Bronze
Promotional videos for the Singapore Digital Film Awards 2010
“The essence of storytelling requires no special effects or complex computer graphics. All it needs is a basic thought and an open mind. Here, we’ve simply put together a piece with the help of an everyday tool: computer folders.”
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Singapore’s largest and liveliest Facebook group.
EFFIE 2010
Internet Products & Services – Bronze
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Brief:
To create an integrated Interactive Advertising and Marketing Campaign for
eBay.com.sg targeted at the youth
Campaign Deliverables:
Micro site, Web Banners, E.D.Ms, Viral Marketing
Strategy: Click
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ASH is an anti-smoking charity dedicated to reducing the capacity of British American Tobacco (BAT). BAT is holding their annual general meeting at the FULLERTON HOTEL in Singapore.
Brief:
Create ambient advertising and guerrilla activity/stunt that will cause embarrassments to BAT and its shareholders outside the venue. Also, come upwith ideas that will attract the public’s attention and result in PR-able media for ASH – Think of the coverage in the papers.
Strategy:
Let Singapore know the annual tobacco related death toll here through a shock movement. The Chinese Funeral.
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Wordofmouse is an anonymous web platform for people who are affected by Smoking, Alcohol, Drug abuse, Money (Debt/Gambling/Credit Card), Violence (Domestic/Bully/Cyber), Pedophilia and other uncategorized issues to submit their problems and experiences with the aforementioned issues.
Those who are not directly affected by the above mentioned issues do have a part to play in this project as well by replying to the issues posted. They can reply with advice, similar personal experiences or just a kind word.
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Product is a roach trap which lures them in to ingest the bait. This roach then returns to its colony and dies, and roaches being cannibals will eat this dude up and die as well.
Posted in Direct Marketing
The +Space application from the Muji for the Facebook platform is designed to aid the users remove the clutter in their real life. Upon entering the application’s group page, visitors are shown a blurb of the application’s function. Once they add the application to their profile, the applications takes effect. Every Sunday, users get a task. These tasks are simple tasks that will help them clear the cutter in their daily life. This message appears on their profile page as a status update. Upon seeing this and entering the app page they see the task for the week. Once they complete it, they fill out a quick “survey” on various aspects of the task. And once submitted they go to an interactive info graphic page. These balls float around with the info in side them. Upon messing with any circle with the cursor the circles disperse.
Creatives: Naresh Kumar, Suhaimi Saadan and Keshav Bhat
Art Direction: Naresh Kumar and Suhaimi Saadan
Graphic Designer: Keshav Bhat
Creatives:Naresh Kumar, Suhaimi Sadaan and Keshav Bhat
Art Direction:Naresh Kumar and Suhaimi Sadaan
Direct Marketing
for UNIFEM’s new privilege card programme. The card gives members 8% discount at major retailers. Of which 3% goes to UNIFEM.
The coupons are to be used on a weekly basis . As the coupons get used, the issues on the other side lessen as well.
Designed for easy storage in purses and wallets. These are attached to major women’s publications and can also to be distributed by hand.
MTV Virus – Lightpainting.
A collaboration with Malcolm.
Outdoor/Print/Press
Dulcolax is a laxative.
Creatives:Naresh Kumar, Suhaimi Sadaan, Farizal Akramhan and David Stevanov
Click to enlarge image.
The big idea is to use an interactive game to boost sales of slow selling items or if none, the lower priced items. And also to inject some fun into the diners’ mealtime and get strangers to connect with each other in a fun way.
This game is played like how we play Pong. You use a slider to get the bouncing ball to break the “brick walls”. The prize is in the middle. The prize starts with a packet of small fries. And for each stage a higher prized item is set as the prize.
Up to 4 players can play at once. The players have to work together to bounce the balls off each other. At the same time trying to get the most points. The player with the most points gets the prize for that stage and he can than decide whether he wants to claim it or gamble it to go to the next stage.
The 3 lowest scoring players get booted out and the winner for that stage gets to more on if he chooses to. Upon entering the next stage, new players can enter to challenge him for that stage. Since the winner gambled an item to get to that stage and the new players did not. The winner is given a head start with extra points.
Players buy credits to play the game through a credit item. The credit item is the low priced or slow selling item. If they lose that stage they need to buy another credit through purchasing that item again.
The game will be on a live screen inside the BK stores. And users control it via wifi. Upon a purchase of a credit, users get a unique code printed on their receipt. They SMS this number to download the application that will function as the controller for the game.
The automated download system will register the user the 1st time and for subsequent credits bought and sent, it will just register the credit and not download the app again.
Once the app is downloaded, the user can start the game. The controls are only keypad buttons 4 and 6. 4 to move left and 6 to move right. If you are the player controlling the sliders on the left and right then just tilt your phone and the 4 and 6 move top to bottom.
Instructions on game play and game rules will be on the tray.
Please do check out our personal portfolios as well.
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